Kate's Comment

Thoughts on British ICT, energy & environment, cloud computing and security from Memset's MD

Big Data: Don’t Believe The Hype

Scarcely a day passes by where you don’t see a headline about “Big Data” and how analysis of this big data is going to lead to huge efficiencies, targeted marketing and large profits. But are there really huge profits to be made out of data analytics (or data mining as it used to be known), both for companies collecting data…